SERVICES
Weaving projects, nurturing culture.
Cultural Solutions for Businesses
With engaging projects that add value to your brand, without exceeding planned investments, tax exemption through Culture is one of our specialties and can be a smart way to boost your sociocultural marketing.
Which project will you support today?
From the beginning to the end of the journey.
Our production company handles all stages of a cultural project, from its registration under incentive laws such as ProAC ICMS or Lei Rouanet, to the rendering of accounts to the competent body, always ensuring the best use of funds and brand exposure.
Sustainability
One of the values that has most caught the attention of society and that can be added to your company through an incentivized cultural project is sustainability. Gávea Empreendimentos Culturais has environmental engineers on its team, capable of developing the best sustainability plan for the cultural project your company needs, always with innovative proposals.
Social Responsibility
When a company supports a cultural project, generating artistic and educational activity, direct and indirect jobs, and consequently, the development of the region, it demonstrates social responsibility towards the community that receives it.
Cultural Marketing
A company that supports a cultural project through the Rouanet Law, in the form of sponsorship, can link its name to cultural initiatives consistent with the brand's intended purpose (sustainability, entertainment, democratization of cultural heritage, education, among others), generating strong cultural marketing. All incentivized cultural projects have a budget of 20% of the project value allocated for advertising, which will always feature the supporting company, potentially highlighting its brand at little or no cost.
Incentive Laws
Federal Law No. 8,313, better known as the Rouanet Law, is a mechanism that allows individuals and legal entities to allocate part of their income tax to cultural projects of their choice.
Tax exemption can occur through donation or sponsorship, with the latter allowing the dissemination of advertising from the supporting company linked to the chosen cultural project.
Supporters can be:
Any individual can contribute up to 6% of their income tax.
Any legal entity operating under the "real profit" tax regime can contribute up to 4% of its income tax.
The amount allocated to a cultural project approved by the Ministry of Culture for fundraising through the Rouanet Law may be reduced by up to 100%, depending on the cultural area in which the project falls and the type of support chosen by the company or individual (donation or sponsorship).
Similar to the Rouanet Law, ProAC also allows for tax exemption for supporting companies; however, this is a state law, and the tax to be exempted is the ICMS (Value-Added Tax).
The supporting company can contribute up to 3% of the ICMS (Brazilian state sales tax) due, and the amount donated to any cultural project approved by ProAC ICMS will be 100% deducted from the sponsor's tax.
Contact one of our consultants to find the best way to obtain tax exemption for your company.
Incentive Laws: Everything You Need to Know, But No One Explained to You!
Rouanet Law
Federal Law No. 8,313, better known as the Rouanet Law, is a mechanism that allows individuals and legal entities to allocate part of their income tax to cultural projects of their choice.
Tax exemption can occur through donation or sponsorship, with the latter allowing the dissemination of advertising from the supporting company linked to the chosen cultural project.
Who can be a supporter?
Any individual can contribute up to 6% of their income tax.
Any legal entity operating under the "real profit" tax regime can contribute up to 4% of its income tax.
What are the advantages?
The amount allocated to a cultural project approved by the Ministry of Culture for fundraising through the Rouanet Law may be reduced by up to 100%, depending on the cultural area in which the project falls and the type of support chosen by the company or individual (donation or sponsorship).
Furthermore, a company that supports a cultural project through the Rouanet Law has the opportunity to associate its name with cultural initiatives that align with the brand's objectives (sustainability, entertainment, democratization of cultural heritage, education, among others), in addition to allowing its taxes to directly benefit the community surrounding its headquarters.
What are the risks?
When a company allocates any amount to a project approved under the Rouanet Law, those responsible for the project issue a receipt that will be included in the company's income tax return.
Once the receipt is in the hands of the business owner, the responsibility for monitoring the donated amount falls on the proponent of the cultural project, and no longer on the supporting company. Therefore, the risks of supporting a cultural project covered by the Rouanet Law are minimal.
ProAC ICMS
Similar to the Rouanet Law, ProAC also allows for tax exemption for supporting companies; however, this is a state law, and the tax to be exempted is the ICMS (Value-Added Tax).
The supporting company can contribute up to 3% of the ICMS (Brazilian state sales tax) due, and the amount donated to any cultural project approved by ProAC ICMS will be 100% deducted from the sponsor's tax.
Any company that pays ICMS (a Brazilian state tax) and is up-to-date with its tax obligations can participate as a supporter. Simply register online at www.pfe.fazenda.sp.gov.br . Furthermore, in addition to deducting 100% of the donated amount, the supporting company will have the possibility, as in some cases under the Rouanet Law, of associating its name with the project, generating institutional publicity.